Swinging London: the 60’s and the City of the Rolling Stones

London and the Sixties: hard to think about them separately.

Without a doubt, the ‘swinging’ London (with its innovative fashion, music and lifestyle) represented the beating heart of the Sixties, a decade that left a deep mark in the collective imagination and completely changed the world.

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Swinging London was a youth-oriented phenomenon, a period of optimism and cultural revolution. Unlike their fathers and grandfathers, teenagers in 1964 were not facing the prospect of a world war, and the economic prosperity allowed them lo live serenely.

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The first great revolution came from music: in January 1964 was launched a new music show on the BBC, Top of the Pops. The year before, the Beatles made their first appearance, upsetting half of the world.

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In the fashion business the “Twiggy Mania” would have brought to the light a new idea of female beauty, far from the stereotypes of the previous decade. Mary Quant introduced the miniskirt. Society became more and more consumerist.

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Simon Rycroft once wrote: “Whilst it is important to acknowledge the exclusivity and the dissenting voices, it does not lessen the importance of Swinging London as a powerful moment of image making with very real material effect.”

Nothing truer.